Email marketing isn't new but it's classic and, like all classics, there is good reason for it. It's more than spam (that dirty little word); it is the ride or die relationship builder of the digital world. It boosts brand awareness, helps with promotion and marketing, generates new leads and helps you build loyalty with existing customers. ⠀
Every single person who opts into your email list wants to hear from you. They are allowing you to take up priceless real estate in their inbox and their minds. Once you have access to their inbox, you don't need to think about hashtags, algorithms or right times to post, you know you're talking to the right audience and they can choose to read at a time that's right for them.
Why else should you invest in email?👇
GAIN ACCESS TO IN-DEPTH INSIGHTS
We always say 'measure everything' and email is highly measurable. Metrics such as open rate, click rate, and even unsubscribe rate let you know how your campaigns are being received, in real time!
INCREASE WEB TRAFFIC
Sometimes just reminding people you exist is enough. That's how email marketing gets your customers through the virtual door.
REWARD LOYAL CUSTOMERS
Email makes it easy to build a loyal relationship with your customers. Remember, you have a direct link to them, and them alone, through their inbox. Our tip? Send a discount to anyone on your list that has just made a purchase in the last 90 days - they can share it with their friends or use it themselves. Either way, they'll be impressed and know you value them as a customer.
STAY PRESENT IN YOUR CUSTOMERS’ MINDS
We want our customers to think of us when they consider the services and products we provide. So, use email to remind them you exist (while always providing value).
