TOP DIGITAL MARKETING TRENDS TO MASTER YOUR SOCIAL STRATEGY

Feb 22

3 Marketing Trends You Shouldn't Sleep on

Listen up! Digital marketing has become a non-negotiable must-have for businesses looking to connect with their audience. Keeping up with the competition means constantly shaking things up and thinking outside the box with your strategies.

Here’s the digital marketing trends we think you should adopt to get ahead.

Video content will prevail

If you haven't already realised- Video content is on the rise!  If you haven’t already heard of user-generated content (UGC), pay close attention because UGC is helping businesses to meet this growing demand for video content. Brands are increasingly turning to creators to help produce high-quality video content, add authenticity and a human touch to their marketing efforts. So, if you haven't already hopped on the UGC train or started prioritising your video content - what are you waiting for?

Owning your list

This is the year you should hone in on your retention marketing. This means continuing to invest in your email marketing is a MUST.

Prioritising existing customers or previous customers, who are already familiar with your brand, can be a highly effective way to drive results and grow your business. These customers have already shown an interest in your products or services and are more likely to make repeat purchases or recommend your brand to others.

Owning your list will help -

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create customer loyalty
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increase the customer lifetime value 
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ultimately drive more sales and revenue for your business!

Step Aside, Traditional Marketing. AI is Taking Over the Game!

Artificial Intelligence (AI) is set to infiltrate all marketing channels. Yes, that's right! AI is rapidly becoming a game-changer. By using this tool to your advantage, AI can help you get a leg up in your business by saving you the time you don’t have. AI is a tool businesses can use to help with

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customer segmentation
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predictive analytics
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content creation
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optimization
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What's more impressive is chatbots powered by AI can provide quick and personalised customer service, freeing up time to focus on other tasks (who doesn't love having more time?!).

We see all marketing channels getting an AI upgrade in the near future, what do you think?

Are you going to take advantage of these trends to help your business succeed? Don't get left behind - embrace the constant evolution of the digital marketing world.