WHY MARKETING IS IMPORTANT FOR SMALL BUSINESSES

Starting a small business is no small feat! As the boss, you’re solely responsible for conception, planning and execution, often with no breaks and little downtime. Your blood, sweat and tears are poured into creating something that’ll leave a lasting mark on the world and in people’s lives.

Sadly, none of that matters if people don’t know your business exists. Getting the word out is as important as creating a high-quality product or service. Marketing for small businesses has so many benefits that extend beyond just top-of-funnel brand awareness, so let’s chat about some of them.

HIGHER CONVERSION

Okay, so you’re at the point where people know about your business, but you’re having trouble converting that into sales. Marketing Specialists can develop strategies and utilize techniques to help turn brand awareness into sales through Facebook ads, organic social media posts, SEO and SEM.

CREATE A CONSISTENT SOCIAL MEDIA PRESENCE

Perhaps your brand ethos are perfectly obvious to you but what about your audience (and potential customers)? Marketers are also storytellers and have the ability to convey those important brand stories clearly, consistently and with integrity, something not all small business owners know how or have the time to do. Consistent and quality content means your audience grows and ideally sales follow.

TARGET THE RIGHT CUSTOMERS

Reaching the right audience is imperative. Brand awareness is great, but not if the wrong people are the ones aware of your product or service. Marketing professionals know how to find your audience, from creating a plan of action that includes ideal customer “personas” through to finding where those people are and encouraging conversion.

TARGET THE RIGHT CUSTOMERS

Small businesses have the benefit of being able to create communities of loyal customers. Marketing can massively help with this. With the right feel-good stories and relatable content, folks rally around a brand like they would a friend - many brands like Lush Cosmetics and Milk Makeup have successfully developed cult-like followings through their inspiring brand ethos and clever social media strategies.

TRANSPARENCY

Brand transparency is becoming increasingly important - in fact, most Gen Z young adults expect it from brands now. Proper marketing can show what really goes on behind the scenes of your brand in order to let people in and develop trust. Some of the most successful brands on Instagram show how products are made, the ingredients that go into them and the production process.

MEASURABLE DATA

Marketing - in particular digital marketing - can allow for a deeper understanding of your customer’s needs, desires and wants. Having this data allows you to better cater your services or products to the needs of the community of people you’re targeting, which means that your customers are more satisfied and more likely to recommend you through word-of-mouth.

THERE ARE MANY MORE REASONS WHY SMALL BUSINESSES SHOULD HAVE PROPER MARKETING PLANS IN PLACE, BUT THERE ARE OUR TOP ONES!