GET IN OUR HEADS: A BLOG
ENGAGEMENT RATES + HOW TO MAKE THEM MAKE SENSE
There is a lot of chat about Instagram engagement out there - what is considered good, bad, up, down, how it’s calculated… but to be honest, there is *rarely* a consensus on the matter, which for some of us… can feel super confusing 🙋
We’ve got the T on what’s really going on with engagement rates…
WILL INFLUENCER MARKETING LAST?
Will Influencer marketing last? This is a question some marketers are asking as the landscape shifts and changes, especially following a catastrophic world event like the ongoing global pandemic. While this question has some legitimacy, we’re here to tell you that the short answer is no…
WHY CONTENT PILLARS ARE IMPORTANT
The basis of any good social media marketing strategy includes content pillars. Before we dive into their importance, it’s worth defining what exactly content pillars are…
SOCIAL MEDIA & YOUR MENTAL HEALTH
It’s important to maintain good mental health and to draw firm boundaries with social media and the kind of content one chooses to consume.
WHY MARKETING IS IMPORTANT FOR SMALL BUSINESSES
Starting a small business is no small feat! As the boss, you’re solely responsible for conception, planning and execution, often with no breaks and little downtime.