WHAT SPOTIFY WRAPPED REALLY EXPOSES

SPOILER ALERT: WE CAN ALL LEARN MORE THAN JUST OUR FRIEND’S MUSIC CHOICES

It's that time of year again

Spotify Wrapped has released it's iconic recap and now every one you follow on social is sharing their top artists, songs and podcasts for the year. But Spotify is actually teaching us a helluva lot more than just what Taylor Swift song we listened to for 18 hours straight… it's a goldmine for insights into a marketing strategy that actually resonates and engages. 

1. Personalization is THAT girl 

Spotify Wrapped is a masterclass in personalization. It tailors content to individual tastes, creating a unique and engaging experience for each user. Imagine applying this level of personalization to your marketing campaigns – the possibilities are endless!

2. Storytelling really, really matters

Each year Spotify seems to top itself in terms of how it tells the story of your listening history. With niche references to pop culture and engaging videos, it creates an emotional connection that makes it so shareable and memorable. Your brand can have that same impact. It's all about finding the narrative that your audience connects with. 

3. Data should drive decisions

Wrapped is literally just data and it really emphasizes the power of analytics in understanding consumer behavior. This is a reminder to leverage your own data to make informed marketing decisions that truly resonate with your audience. And NO, you don't need to have the exact insights that Spotify does to make an impact. Let's be honest, they probably have waaay too much info from us (who reads the terms and conditions these days???) 

But you can take a peek at your social insights before you start creating content to see which content is performing the best and recreate the message of those posts. 

Boom, that's a data. driven. decision.

4. Anticipation is important

The hype around Spotify Wrapped builds all year, proving that anticipation is a powerful tool. Create campaigns that keep your audience looking forward to what's next, and you'll keep them engaged and excited.

You can do this by creating a schedule for your all your content to give yourself enough lead time to tease things like product launches, exclusive events and more.

5. Make sh*t sharable

There's a reason everyone and their mother has their Spotify analytics on their socials and that's because it's inherently shareable. It's visual, personal, AND fun - all the ingredients for viral content. Everytime someone posts their data that's free marketing for them and you could get that too!

Think about how you can craft your marketing messages to encourage sharing which will extend your reach! 

Ready to wrap up your marketing?

If you're feeling inspired, take this as a sign to fine-tune your strategy. 

Need a little help? Our digital workbooks are the perfect resources to get you started or our team of experts is just one email away! The TIME IS NOW to level up your marketing and become as trendy as Spotify Wrapped.